Is small downtown Ohio dying?

By John McGory

More signs popping up

Is small downtown Ohio dying?  Is “eventing life” the only hope to bring back excitement and customers?

Small downtown Ohio is going through another tough stretch.  Vacant store fronts are growing in numbers in downtowns such as Bexley and Westerville.  If urban living is more hip than ever then what gives?

Starting in the 1960s, small town Ohio began to take it on the chin from new suburban shopping centers.  Large chains such as JC Penney, Sears and Kroger began putting small town shops out of business with larger selections and lower prices.

Small downtowns deteriorated until public and private dollars began to revitalize them in the 1990s and 2000s.  Customers came back but in small numbers and most towns continued to see a brisk turnover in shops.

Today towns face a growing number of shops closing without replacements.  Why?  Internet shopping is the culprit.

Let’s take a look at a few typical small town businesses and today’s competition: 

The eye doctor is competing against Zenni.com where you can get a pair of prescription glasses for $8

Book stores are going up against Amazon.com and digital books

Furniture stores are competing with manufacturer-direct operations

Online and insurance company pharmacies are taken a huge bite out the local market

Wine, cigars, wedding dresses and real estate agents can all be found online

Online banking is reducing the need for local bank branches

Can small businesses and communities fight back?  Not on price or convenience.  Internet shopping has forever changed the pricing and selection landscape.  Many items are simply going to be cheaper and with more options online than in a small store or even many larger ones.

Eventing life can fill the streets

The only advantage the actual stores have is the ability for people to personally “experience” the buying process.  Our company talks about “eventing life.”  Small town Ohio and many other small towns across the world are going to have to embrace this concept. 

What is eventing life?  Towns and stores are going to have to continually create reasons for customers to come in to shop. 

These can’t be once-a-month affairs.  It has to be a steady stream of events that get people off their computers and into the streets.  It is going to take a real effort to create a new sense of community.

This is the only hope for small towns and local businesses.  Without a strategic plan to attract, entertain and sell customers on paying a little more for the experience of shopping in downtown Ohio, the time has come to turn out the downtown lights.   

FYF Events is a central Ohio promotions/event company that promotes being Forever Young and Fun. We create, partner, organize and manage events for business and pleasure. Contact John McGory at fyfevents@gmail.com 614-581-3610 or on Twitter@FYFEvents. We love small businesses!