By John McGory
A long-held principle is the Law of Attraction. It is simply
like attracts like. If you are negative,
then you will attract negative. If you
are positive, then you’ll attract positive.
The law’s basic logic makes sense in many ways. People feel much more comfortable being with
people like themselves. That is why
clubs, organizations and gangs are popular. It
is people hanging with others who think and act alike. It makes life comforting whether it is the Goths, the Crips or the PTA.
Let’s take this concept and turn it toward the business
world. What emotion does your brand send out?
Who does your message attract when you send them out via advertising,
public relations, social media or branding?
Keeping the concept of like attracts like in mind is crucial
when developing your attraction messages.
Now let’s take another piece of
information from a University of Texas study.
It said that people read, hear, see and do things every day. Thirty days later they will remember 10% of
what they read today, 20% of what they heard and 30% of what they saw.
But people will remember 90% of
what they DID.
So if like attracts like and you
mostly advertise via written materials such as post cards or emails, then you
attract readers. The chance that they
will remember your ad in 30 days is 10 percent.
Radio spot listeners recall ads 20 percent of the time after a month and
television or video ads bump it up to 30 percent.
If you attract customers through
doing things such as events, then your chances of being remembered skyrockets
to 90 percent.
Remembering anything today in
the blur of information we all face is a challenge. We live in the Distracted Generation. The distracted are everywhere. At the mall, at the movies and at
restaurants, texting, gaming and watching videos while carrying on
conversations and watching a football game on the big screen. The
distracted keep each other busy even while ignoring who is right in front of
them.
But the distracted do like to do
things. That is their problem. They like
to do numerous things at one time. Businesses
best chance at attracting the distracted is by giving them things to do. Events, the crazier the better, have a much
better chance at attracting the distracted.
That is your best shot.
Plus, if they are amused, they
are guaranteed to distract others with your message. That would be attraction by distraction. So maybe the principle should change to the
Law of Distraction where like distracts like.
We’ll talk more about this in
coming blogs. And, I just want to say, I
only checked my email three times and sent a couple of texts during the writing
of this blog. Not bad.
John McGory is the founder of FYF
Events, a central Ohio promotions/event company that attracts the distracted. We create, partner, organize and manage
events for business and pleasure. Contact us at FYFEvents@gmail.com. Check soon for our website at www.fyfevents.com or on Twitter
@FYFEvents.
